HYPER-LOCATION TARGETING ENABLES SUPER PERFORMANCE FOR FRANCHISE CLIENTS
Trading Zones + The Trade Desk Scale = Supercharged Campaign Performance
Our unique Trading Zone approach is the most effective way for franchise brands to spend their media dollars. A data driven geo approach enables us to target the brands potential consumers with the highest propensity to convert to a specific franchise location. With this level of precise targeting, Q11 leverages the extensive reach to ensure campaign scale and performance.
Trading Zones: A new way to geo-target
Q11 uses their proprietary Purview algorithm to define unique "Trading Zones" for each of their franchise clients. These customized Trading Zones are created by identifying the exact radius from the franchise location in which users are most likely to convert to this franchise location, thereby eliminating the impression waste associated with traditional geo targeting.
Quantum 11 Location algorithm + Easy execution and scale = Exceptional performance allowing advertisers to decrease their CPL and CPA on average by 30%